Simeon Yetarian, the cunning Armenian car dealer of Los Santos, is far more than just a mission provider in Grand Theft Auto V. With his shady business practices and knack for manipulating situations to his advantage, Simeon’s dealership becomes a battleground of deceit, betrayal, and unexpected showdowns. Dive into the world of Premium Deluxe Motorsport to uncover the layers of corruption and chaos surrounding this unforgettable character1.
This event is available only within certain time frames, i.e. from the moment at which you complete the fifth main mission (Complications), until the moment at which you start the seventeenth main mission (Mr. Phillips). Return to Simeon Yetarian’s car dealership and eliminate the two hostile security guards., who have been hired by the Armenian car dealer. After you have eliminated them, leave the site and lose the police pursuit that might have started in the meantime (one star).
What makes Simeon Yetarian such a memorable character in GTA V
Simeon Yetarian stands out in Grand Theft Auto V due to his unique blend of humor, deceit, and cultural manipulation. As the owner of Premium Deluxe Motorsport, Simeon operates a crooked car dealership, selling luxury vehicles to customers who can’t afford them and repossessing them through shady finance schemes. His ability to exploit his Armenian heritage by accusing detractors of racism adds a layer of dark comedy to his character12.
Simeon’s interactions with Franklin and Lamar highlight his manipulative nature, as he uses them for unethical repossession jobs while feigning camaraderie. His dramatic downfall, involving Michael De Santa crashing a car through his dealership window, showcases his hubris and sets the tone for his limited yet impactful role in the story1.
How does Simeon’s relationship with Franklin and Lamar evolve throughout the game
Simeon’s relationship with Franklin and Lamar evolves significantly throughout Grand Theft Auto V, marked by manipulation, conflict, and eventual fallout.
Initially, Simeon hires Franklin and Lamar to work as part of his repossession team at Premium Deluxe Motorsport. While Franklin approaches the job seriously, aiming to escape his troubled past and build a better future, Lamar treats the work with indifference, often disregarding Simeon’s rules. This difference in attitude creates tension between the two friends and Simeon himself. For example, Lamar’s decision to keep a repossessed motorcycle for himself damages Simeon’s trust in both employees3.
Simeon briefly rewards Franklin by naming him “Employee of the Month,” but their relationship deteriorates when Franklin is forced into an altercation involving Michael De Santa. After Michael crashes a car into Simeon’s dealership, Simeon fires Franklin and Lamar, replacing Franklin’s photo with one of himself and hiring a new repossession team.
Ultimately, Simeon’s manipulative and exploitative nature leads to the collapse of his professional ties with Franklin and Lamar. This evolution highlights Franklin’s desire for growth versus Lamar’s lack of commitment, while exposing Simeon’s self-serving personality.
